Our Mission
Helping Parents Understand the Root Cause of Behaviour AND UNLEASH Every Child’s GREATNESS
Who We Are
We are a family-run business based in Stafford - dedicated to transforming parent support with a fresh, modern, and holistic approach.
Our mission is to empower families with practical, easy-to-use tools that go beyond traditional advice - helping you confidently navigate challenging behaviours and build strong, lasting connection with your child.
Through personalised guidance and uniquely-designed resources, we provide real solutions that create a nurturing foundation, reduce stress, and support your child’s growth - so your family can thrive together.
Our Values
We’re dedicated to helping families thrive through a positive, holistic approach. Our values guide every part of our work:
Family-Centred Support: As a family-run business, we’re passionate about providing solutions that genuinely improve family relationships and create a foundation of understanding, trust, and support.
A New and Modern Approach: We embrace innovative, evidence-based strategies that go beyond traditional methods to meet the needs of today’s families, making parenting both empowering and effective.
Holistic Understanding: We believe in addressing the whole child, recognising that behaviour is influenced by a variety of factors - emotional, social, and environmental - that together shape each child’s development.
Empathy and Respect: Parenting is challenging, and we approach every family’s journey with compassion, respect, and a judgement-free perspective, honouring each family’s unique dynamics.
Lasting Impact: Our goal is to make a difference that lasts a lifetime. We want to help change the trajectory of family relationships that will continue for years to come - breaking free from the cycle of generational trauma.
Commitment to Excellence: We are committed to delivering high quality resources that are fresh and easy to follow - and support that caters to each families unique situation. We continuously evolve our methods to offer the best for the families we serve.
ABOUT the founder
Meet Ruth – Parenting Specialist with 40+ Years of Expertise in Positive Child Development
With over four decades of experience working with children and families, I’ve dedicated my career to helping parents build strong, lasting connections with their children. My journey began in early childhood education, expanded with a Psychology degree, and led to the founding of Child Behaviour Direct.
Using evidence-based, positive parenting strategies, I help parents move away from outdated methods and create the meaningful, healthy relationships they envision—fostering lifelong confidence, happiness, and growth for their children.
Get In
Touch
Send a quick message or book a free call and let’s get started.