Our Mission

HELP PARENTS DISCOVER THE ROOT CAUSE OF BEHAVIOUR AND UNLEASH EVERY CHILD’S GREATNESS

Who We Are

We are a family-run business offering a fresh, modern, and holistic approach to parenting support.

Our mission is to empower families with tools that go beyond traditional methods, helping parents confidently navigate challenging behaviours and build positive, lasting connections.

Through personalised guidance and practical resources, we help parents transform family dynamics - creating a nurturing foundation where children can thrive and families can build a brighter future together.

Our Values

We’re dedicated to helping families thrive through a positive, holistic approach. Our values guide every part of our work:

  • Family-Centred Support: As a family-run business, we’re passionate about providing solutions that genuinely improve family relationships and create a foundation of understanding, trust, and support.

  • A New and Modern Approach: We embrace innovative, evidence-based strategies that go beyond traditional methods to meet the needs of today’s families, making parenting both empowering and effective.

  • Holistic Understanding: We believe in addressing the whole child, recognising that behaviour is influenced by a variety of factors - emotional, social, and environmental - that together shape each child’s development.

  • Empathy and Respect: Parenting is challenging, and we approach every family’s journey with compassion, respect, and a judgement-free perspective, honouring each family’s unique dynamics.

  • Lasting Impact: Our goal is to make a difference that lasts a lifetime. We want to help change the trajectory of family relationships that will continue for years to come - breaking free from the cycle of generational trauma.

  • Commitment to Excellence: We are committed to delivering high quality resources that are fresh and easy to follow - and support that caters to each families unique situation. We continuously evolve our methods to offer the best for the families we serve.

ABOUT the founder

Meet Ruth – Parenting Specialist with 40+ Years of Expertise in Positive Child Development

With over four decades of experience working with children and families, I’ve dedicated my career to helping parents build strong, positive relationships with their children. My passion began in early childhood education, expanded with a Psychology degree, and led to the founding of Child Behaviour Direct.

Using evidence-based, positive parenting strategies, I guide parents to move away from outdated approaches and build the meaningful, healthy connections they envision with their children - connections that foster lifelong happiness and growth.

Get In Touch

Interested in knowing how we can work together to unleash your child’s greatness?

Send a quick message or book a free call and let’s get started.